REVENUE CALCULATOR
How much are missed calls costing you?
See what unanswered calls, un-coached reps, and cold leads are costing your team. Personalized to your numbers in 30 seconds.
Your numbers
What you pay each month for inbound leads (PPC, direct mail, SEO, etc.)
Total inbound calls your team receives in a typical week
% of calls that actually get picked up by a rep
Your typical revenue per closed deal
% of answered calls that become closed deals
% of calls a manager reviews and coaches on
Your estimated monthly revenue gap
$45,090
That's money leaking every month from three places.
Unanswered calls
$4,000/mo
40% of your inbound calls never connect — pure wasted spend.
Un-coached reps
$39,490/mo
Only 5% of calls get reviewed. Closing the rest at +10% is pure upside.
Cold leads
$1,600/mo
~40% of unanswered leads go cold. Re-acquiring them doubles their cost.
Closer Mode closes all three gaps — score every call, coach every rep, and re-engage every cold lead automatically.
Join the beta6 months free for beta users. No credit card.
Share your numbers — the URL above updates as you edit.
How we calculated this
Conservative benchmarks, visible math. If any number feels off for your business, just adjust the inputs above — the results update live.
Unanswered calls
monthly lead spend × (1 − answer rate)If 40% of your inbound calls never connect, that's 40% of your lead dollars paying for nothing.
Un-coached reps
current monthly revenue × uncoached share × 10% coaching upliftIndustry research pegs coaching uplift at 15–20%. We use 10% to stay conservative.
Cold-lead penalty
unanswered calls × 40% cold rate × cost per leadRoughly 40% of unanswered leads never convert. Re-acquiring them costs full CPL again.
Frequently asked questions
How does this calculator work?+
Enter six numbers about your inbound call operation — monthly lead spend, call volume, answer rate, close rate, average deal size, and what percentage of calls get coached. The calculator applies three conservative formulas to estimate where your revenue is leaking: unanswered calls, un-coached reps, and cold leads. All math and assumptions are visible in the 'How we calculated this' section.
Where do the benchmark numbers come from?+
The coaching uplift (10%) is a conservative version of industry research that typically puts it at 15–20%. The cold-lead penalty (40% of unanswered calls never reconvert, costing roughly 2× the original CPL to re-engage) comes from published response-time studies. We deliberately pick the conservative end of each range so the numbers are defensible, not scary.
Is this just for wholesale real estate?+
The inputs work for any phone-sales operation — wholesaling, solar, insurance, home services, B2B inside sales, anything where reps work inbound or outbound calls against a lead budget. The default values lean wholesale, but the math is industry-agnostic.
Why do unanswered calls cost me money?+
You paid for each call to come in — through ads, direct mail, SEO, or whatever drives your lead flow. If 40% of inbound calls never get picked up, 40% of your lead spend produced nothing. It's the easiest leak to see and usually the biggest.
What does 'coaching gap' actually mean?+
If you only review and coach 5% of calls, the other 95% is flying blind. Reps who get consistent coaching close at higher rates — industry benchmarks suggest +15–20%, we model +10% to stay cautious. Multiply that uplift against your un-coached revenue and you get the monthly upside you're leaving on the table.
Can I share my results?+
Yes. Every time you change an input, the URL at the top of your browser updates to reflect your numbers. Copy that URL and send it to a partner, manager, or teammate — they'll land on the calculator with your exact inputs and results pre-filled.
Okay, so how do I actually close these gaps?+
That's what Closer Mode is built for. We score every call automatically, surface the 60-second coaching moments that matter, and flag cold leads before they go dark. Join the beta and get 6 months free — no credit card, no long onboarding.